SPARX TECHNOLOGY

Marketing and Creative Consultant

YUVEE STREAMING

Senior Director of Marketing and Creative   

 Led the marketing and creative strategy to elevate brand performance, growth and capabilities for YuVee Streaming businesses and projects. Brought entertainment marketing and creative experience to the startup space with the launch of the revolutionary new YuVee streaming platform.

TUBI STREAMING

Creative Strategist, Creative Content – Contract

Developed 360° Creative Strategy for Tubi Original Movies.  This included campaign planning for Platform and Key Art assets, Video Trailers, Copywriting, Creative Positioning Statements, Competitive Analysis and more.

MOTORTREND GROUP | WARNER BROS. DISCOVERY

Senior Creative Director – Marketing and Brand     

Senior Creative Marketing lead for all creative marketing campaigns for MOTOR TREND Group. This included MOTOR TREND+ SVOD, Digital, Key Art, Motor Trend TV, Social, FAST channels and Partner Platforms (Amazon & Roku). Reported directly to CMO. Managed a powerhouse in-house creative team of 23, including graphic designers, video producers & editors, motion graphic designers, copywriters, project managers, production producers, post production and operations.

PARAMOUNT/VIACOM/CBS Digital (CBS ALL ACCESS/PARAMOUNT+) | Burbank, CA

Senior Creative Director        

Senior Creative Director who built and managed the in-house creative team responsible for the launch and ongoing creative marketing for the entertainment streaming service, CBS ALL ACCESS., (now Paramount+)

CBS Interactive | Burbank, CA

Creative Director                          

Concepted, managed, and executed all creative marketing of CBS Interactive across streaming, web, app, and mobile platforms.

WARNER BROS. TELEPICTURES PRODUCTIONS | Burbank, CA

Executive Director, Marketing and Promotions          

Built, led, and creatively managed the promotional marketing team responsible for all Warner Bros. first run syndicated programming.